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What is the outlook for holiday mailings this year?
By Larry Riggs Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for...
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USPS Launches New DRIVE Approach To Strategy Execution
In many ways you have to tip your hat to the post office. Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business. Perhaps it’s...
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Shipping with The Enemy… USPS Partners with FEDEX!
No, it’s not a remake of a Julia Roberts movie but a real life horror story, at least for the Post Office. Global Express Guaranteed Service is the new program I just received an email about....
View ArticleWith historic losses looming, Postal Service launches new ad campaign
Again, I applaud their efforts, but not sure if “going negative” about email is going to do the trick or get me to buy stamps for fear of my online security, or speak to the masses that have grown up...
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Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The USPS is so focused on saving itself that it’s going to kill off it’s customers long before it’s demise, and probably take a few print segments down with it. I know there are thousands of people...
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Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has...
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Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and...
View ArticleTop QR Code Uses So Far in 2012
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based...
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8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to...
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Why Do Luxury Retailers Use Direct Mail? It works!
There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor? Let’s face it, if you can afford...
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PRINT 13 Garners Upbeat Reviews
Graphic Communications Industry Event of the Year Draws Positive Feedback from Exhibitors and Attendees Reston, VA – PRINT 13, together with first time co-located CPP EXPO, wrapped up its run at...
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Consumers Chime In On Why Direct Mail Still Matters
The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going...
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INTERNATIONAL PRINT DAY VIRTUAL CONFERENCE WEBSITE AND REGISTRATION NOW LIVE!
INTERNATIONAL PRINT DAY VIRTUAL CONFERENCE WEBSITE AND REGISTRATION NOW LIVE! Community-created, 24-hour celebration built by and for the global print community will be accessible to the entire...
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Shipping with The Enemy… USPS Partners with FEDEX!
No, it’s not a remake of a Julia Roberts movie but a real life horror story, at least for the Post Office. Global Express Guaranteed Service is the new program I just received an email about....
View ArticleClik here to view.
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPERPrint, paper and design professionals encouraged to share their awesome...
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8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to...
View ArticleClik here to view.
Why Do Luxury Retailers Use Direct Mail? It works!
There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor? Let’s face it, if you can afford...
View ArticleClik here to view.
PRINT 13 Garners Upbeat Reviews
Graphic Communications Industry Event of the Year Draws Positive Feedback from Exhibitors and Attendees Reston, VA – PRINT 13, together with first time co-located CPP EXPO, wrapped up its run at...
View ArticleClik here to view.
Consumers Chime In On Why Direct Mail Still Matters
The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going...
View ArticleWith historic losses looming, Postal Service launches new ad campaign
Again, I applaud their efforts, but not sure if “going negative” about email is going to do the trick or get me to buy stamps for fear of my online security, or speak to the masses that have grown up...
View Article