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Consumers Chime In On Why Direct Mail Still Matters

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The Drum posted this infographic last week with some commentary you can see here.

My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going anywhere. I think we need to get off that message point and move on! We spend an awful lot of time countering that misguided thought with studies and infographics and education that it actually brings more attention to the question – is print still relevant – because we  keep answering it!  

For anyone needing some DM rocks ammo – there are some good points below. Next time it comes up (if it ever comes up besides the industry defending itself to itself), load your print ray gun, take aim, and put this subject DOWN once and for all! HOOAH!

DM_Still_Matters

 

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